Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men’s, and oral care – Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.

Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.

He’s ready to do for your brand what he’s done for the most notable consumer brands in the marketplace.

Carmine has lent his brand expertise to dozens of consumer brands throughout the beauty category.

Skincare Brands

Kiehl’s Since 1851 | Skinfix | Element Eight | Dr. Jart | Pavise | OLE HENRIKSEN | toty by Sofía Vergara | Florence by Mills | FENTY SKIN | Dr. Dennis Gross | ZO Skin Health | Skinceuticals | RoC | Karuna | Avatara | Algenist | Laneige | Aveeno | Clarins | philosophy | Curology | Dr. Brandt | Kate Somerville | Kat Burki | L’Occitane | KORRES | Mario Badescu | Peter Thomas Roth | Peace Out Skincare | Yonka Paris | ATWATER

Haircare Brands

Divi | Living Proof | FEKKAI | Ouidad | Rita Hazan

Makeup Brands

FENTY BEAUTY | Florence by Mills | Kevyn Aucoin | Make Up for Ever | Nars | Surratt

Fragrance & Body Care Brands

Le Labo | NEST New York | Elizabeth Arden | Ralph Lauren | 5 Sens | Bath & Body Works