skinfix

Under a long-term contract, I’ve touched nearly every facet of the skinfix brand identity through the brand voice. Over 5 years, I’ve collaborated with the internal marketing and digital teams to optimize the product pages on skinfix.com and have written multiple content-rich, SEO-optimized articles for The Fix, the brand’s blog dedicated to educating on skin barrier health. Additionally, I’ve crafted dozens of consumer emails with a witty, educational and authoritative tone and content that supports the brand’s positioning as the authority in skin barrier health.