ELEMENT EIGHT

In collaboration with the branding agency and Element Eight’s internal team, I helped to craft the brand identity from its earliest stages - helping to elevate the positioning of the new luxury skincare brand in the competitive marketplace while heralding the company’s breakthrough oxygen technology. Further, I refined product names and crafted all packaging copy for both primary components and secondary packaging. Finally, I assisted in the crafting and optimization of product pages for the brand’s website, elementeight.com.