Pavīse

As a key member on the team of branding and marketing consultants, I collaborated with the CEO to craft and execute brand identity for a new suncare brand, Pavīse. The company, founded by MIT scientists, has revolutionized the suncare category with the first true sun filter innovation in decades. I helped develop the brand identity, solidifying positioning and mission at the brand genesis to establish vital guardrails. I named all inaugural products and wrote regulatory compliant packaging for highly regulated SPF products. I wrote the brand tagline: Bold science. Unprecedented results.™