Ole Henriksen

I was engaged by the creative team at Kendo to refresh the Ole Henriksen brand – while paying deference to the brand’s heritage and founder ethos. Over the course of the 6-month project and many late Friday evening project calls, I helped to reconstruct product architecture and identify iconic products around which key franchises were then established. I renamed the majority of 18 products, with deference to cult favorites, and wrote fresh packaging copy to appeal to the Sephora customer. Ultimately, we enhanced product shop-ability to appeal to new and core customers alike.