florence by mills

I was brought onboard by the brand agency to help execute the imminent brand launch and bring Florence by Mills to life. Working under a tight timeline with hard deadlines, I conducted name exploratories on a dozen skincare & makeup products. The “poetic” names needed to be immediately trademarkable; these included: Dreamy Dew Moisturizer, Eye Overslept Eye Cream and Glow Yeah Lip Treatment Oil.