ITALIAN TRADE AGENCY

In collaboration with the association’s creative agency, I crafted concepts and copy for both print and digital ads to reinforce ITA’s mission promoting Italy as the leader in beauty across millennia. Our campaign focused on the concept of “the art of beauty” – driven by Italian icons spanning culture, fashion, cosmetics and skincare. Additionally, I crafted the ITA tagline, “When it’s made in Italy, it’s bellissimo.™” The campaign coincided with the 500th anniversary of the death of Leonardo DaVinci – the inventor of hair dye and facial toner!