ZO SKIN HEALTH

Under a longterm contract, I’ve collaborated with the Digital, Marketing and Education teams to strengthen the ZO Skin Health brand identity across numerous consumer touchpoints – from digital campaigns and SMS to website and product messaging. ZO Skin Health is an authority in the science of the skin with prescriptive, proprietary “protocols” and I’ve worked to maintain the brand’s unique equity. Blog articles I’ve crafted for the brand are a reflection of its position as a leader in retinol, sunscreen and anti-aging regimens with SEO weaved throughout elevated, educational copy.