skinfix
Under a long-term contract, I’ve touched nearly every facet of the skinfix brand identity through the brand voice. Over 5 years, I’ve collaborated with the internal marketing and digital teams to optimize the product pages on skinfix.com and have written multiple content-rich, SEO-optimized articles for The Fix, the brand’s blog dedicated to educating on skin barrier health. Additionally, I’ve crafted dozens of consumer emails with a witty, educational and authoritative tone and content that supports the brand’s positioning as the authority in skin barrier health.
“Carmine has the unique capability of being able to grasp a brand’s DNA as well as understand what a Marketer is looking for from him. He also possesses the rare skill of creating a brand personality where none exists, capturing the consumer’s attention and consistently delighting with his written word. Simply said, Carmine ‘gets it' and delivers with incredible creative talent that is brand relevant and appropriate.”
- Andrea Phillips, Executive Director Global Product Development at Estee Lauder