Dr. Jart+

I collaborated with Dr, Jart’s US marketing team for three years to strengthen the brand identity in the United States and, in particular, at Sephora – the brand’s exclusive retail partner. I helped enhance brand sales through more compelling brand messaging, unique product names and in-store campaigns. I ideated on and crafted copy for Dr. Jart’s iconic franchises including Ceramidin and Cicapair. I helped create concepts, named products and crafted messaging for all of Dr. Jart’s new products over the period, including Peptidin, V7 and the cult favorite Shake & Shot Rubber Masks.